Show Notes

Episode #14: Content Marketing, Content Scoring, and ChatGPT in 2023: My Interview with Tim Fitzpatrick

Episode #14

Listen in to my interview with Tim Fitzpatrick, CEO of Rialto Marketing. In this episode, we do a few rapid-fire questions (you will learn my “hidden talent”). We talked about some of the reasons businesses struggle to create content, why consistency in content creation matters, what content scoring is and when it should happen in …

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Episode #13: The Evolution of Content & Creator Economy: My Interview with Pepper Content

Episode 13

Listen in to my interview with Pepper Content host, Aditi Ramnath, as part of the Global Content Marketing Leaders 2023 report. In this episode, we talk about the evolution of content marketing, some of the best ways to set up the content process for a brand, and how the global creator economy has changed. New book …

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Episode #10: ChatGPT: What You Should Know and How You Should Be Using It

Episode #10

ChatGPT. We’ve all by now heard of it as the new kid on the block. But what does it really mean for small business owners? How can it be effectively used in your business? Will you now be able to create more and better content because of it? Let’s dive into these questions and other …

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Episode #8: Why I Am Considering Getting the Instagram Blue Check

Episode 8

Here are some reasons I am considering getting the Instagram blue check and why you probably should think about it too. Plus, who will be impacted by content engagement decreases if you decide the blue check is not for you? In This Episode: – Two reasons you should not bother with getting the blue check …

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Episode #7: My Conversation with Sharron W. on “This Realm of Existence” Podcast

Hosting a podcast is fun, but being a guest on someone else’s podcast is even more fun. In this episode, I am sharing my conversation with Sharron W. on her podcast “This Realm of Existence,” which can be listened to on Apple Podcasts or Spotify. I met Sharron at Invest Fest 2022, which really shows …

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Episode #6: What Niching Down Does For Your Business – 5 Reasons to Consider

If you’re having a heart attack, you’d want to see a cardiologist rather than a brain surgeon — am I right? Specializing in business, or ‘niching down,’ isn’t for every business, necessarily. Still, there are many benefits to understanding who your ideal customer is and ensuring you are on a consistent path to reach them. Your business niche refers to your particular place in the market and …

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Episode #5: 7 Ways to Differentiate Yourself and Your Business

7 Ways to Differentiate Yourself and Your Business

Building a business is no easy task. Differentiating yourself from the competition can be even more challenging, especially in an ever-evolving marketplace. By implementing my seven ways that you can differentiate yourself and your business from the competition, you can overcome these challenges – starting today.  Setting yourself apart starts with providing exceptional customer service, and ends with valuing simplicity. Does your product or service make sense, and is …

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