How to Use AI for Creativity in Marketing as a Business Owner with Terry Zelen
In this episode, Terry Zelen shares his inspiring journey from a traditional marketing background to becoming an AI creative pioneer. We get an inside look at the innovative ways his agency leverages AI tools, from content generation and image creation to data analysis and campaign ideation. Listen in as Terry discusses integrating AI across omnichannel strategies while maintaining brand consistency. He discusses future AI trends, balancing human talent with artificial intelligence, and his habit of constantly learning to stay ahead of the curve.
Terry Zelen is the President and Creative Director of Zelen Communications, a marketing agency specializing in real estate, healthcare, and restaurants. With over 35 years of marketing expertise, Terry is now focused on harnessing AI for creative and marketing applications.
Connect with Terry on:
● Zelen Communications: www.zelencommunications.com
●Terry Zelen on LinkedIn (http://linkedin.com/in/terry-zelen-6712879) and Instagram (https://www.instagram.com/zelenterry/).
● Watch out for an upcoming article by Terry on the Forbes Marketing Council
You’ll Learn
● The various services Zelen Communications provides
● Practical applications of AI in marketing
● Maintaining brand voice and consistency when using AI tools
● Integrating AI across omnichannel marketing campaigns
● Using AI for ideation and standing out from competitors
● Future trends and niche AI tools for specific industries
● Balancing human talent with AI efficiency
● Terry's habit of staying curious and constantly learning
Resources
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