Show Notes

  • Episode 24: 3 Ways to Build a Strong Audience [Part 2]

    Episode 24: 3 Ways to Build a Strong Audience [Part 2]

    PART 2: Looking for ways to grow and engage your audience effectively? Dive into the latest podcast episode, where we share three powerful strategies to do just that! We delve into the importance of understanding your audience, creating valuable content, and leveraging the right platforms. Don’t miss these valuable insights that could be the game-changer…


  • Episode 23: 3 Ways to Build a Strong Audience [Part 1]

    Episode 23: 3 Ways to Build a Strong Audience [Part 1]

    Looking for ways to grow and engage your audience effectively? Dive into the latest podcast episode, where we share three powerful strategies to do just that! We delve into the importance of understanding your audience, creating valuable content, and leveraging the right platforms. Don’t miss these valuable insights that could be the game-changer for your…


  • Episode 22: Why, How and When You Should Hire Professional Marketing Help

    Episode 22: Why, How and When You Should Hire Professional Marketing Help

    Struggling to hit the mark with your marketing efforts? Think it might be time to call in the professionals, but unsure of the when, why, and how? Tune into our latest podcast episode, where we unpack the signs that you need professional help, the right time to seek it, and how to find the marketing…


  • Episode 21: 6 Things You Could Be Doing on LinkedIn Right Now

    Episode 21: 6 Things You Could Be Doing on LinkedIn Right Now

    In this podcast episode, I dive into maximizing LinkedIn’s potential for your professional growth and business success. I’ll share actionable tips on improving your profile, expanding your network, engaging with content, and leveraging LinkedIn’s publishing platform. Discover how to turn LinkedIn from just another social media platform into a powerful tool for your business. Connect…


  • Episode 20: Stop Leaning on Motivation…You Need to Get Disciplined

    Episode 20: Stop Leaning on Motivation…You Need to Get Disciplined

    Motivation is a cop-out for discipline and consistent effort. It’s easy to use a lack of motivation as an excuse for not doing what needs to be done. And this is why we start things and don’t finish them, and we get so comfortable that we become soft. This is an episode about leaving your…


  • Episode 19: 4 Ways to Use AI in Content Creation [Part 2]

    Episode 19: 4 Ways to Use AI in Content Creation [Part 2]

    In this episode, I talk about 4 more ways entrepreneurs and business owners can use artificial intelligence to their advantage to create content that matters and converts. (Listen to episode #18 for part 1 of this series). ChatGPT for Content Marketing Success releases July 31. Pre-order here: https://dwcreativepublishers.com/pre-order-your-copy-today-chatgpt-for-content-marketing-success/ Connect with the podcast: – Podcast Instagram…


  • Episode 18: 4 Ways to Use AI in Content Creation [Part 1]

    Episode 18: 4 Ways to Use AI in Content Creation [Part 1]

    In this episode, I talk about 4 ways entrepreneurs and business owners can use artificial intelligence to their advantage to create content that matters and converts. ChatGPT for Content Marketing Success releases July 31. Pre-order here: https://dwcreativepublishers.com/pre-order-your-copy-today-chatgpt-for-content-marketing-success/ Connect with the podcast: – Podcast Instagram – https://www.instagram.com/hashtagsandhabitspodcast/ – Podcast Youtube – https://www.youtube.com/@hashtagsandhabitspodcast – Podcast Facebook –…


  • Episode 17: 8 Ways to Use AI to Market Your Business

    Episode 17: 8 Ways to Use AI to Market Your Business

    Many of us fear artificial intelligence (AI) when we shouldn’t be — especially as business owners. Now is the time to start exploring AI and AI tools and using them to run your business efficiently. In this episode, I share 8 ways you can use AI in various areas to market your business. Connect with…


  • Episode 16: Social Media Strategist vs Social Media Manager vs Social Media Marketer

    Episode 16: Social Media Strategist vs Social Media Manager vs Social Media Marketer

    In this episode, we dive into the world of social media by breaking down the roles, responsibilities, similarities, and differences of a social media strategist, a social media manager, and a social media marketer. And I will share when you might want to hire each individual role at various stages in your business. Connect with…


  • Episode 15: Marketing vs Branding and Why Both Matter

    Episode 15: Marketing vs Branding and Why Both Matter

    In episode #15, I delve deep into the intricacies, similarities, and differences in marketing and branding. Both might feel the same, but they have very clear differences. Let’s discover how effective marketing can drive immediate revenue while strong branding nurtures customer loyalty for long-term business growth. Whether you’re a startup entrepreneur, a seasoned business owner,…


  • Episode #14: Content Marketing, Content Scoring, and ChatGPT in 2023: My Interview with Tim Fitzpatrick

    Episode #14: Content Marketing, Content Scoring, and ChatGPT in 2023: My Interview with Tim Fitzpatrick

    Listen in to my interview with Tim Fitzpatrick, CEO of Rialto Marketing. In this episode, we do a few rapid-fire questions (you will learn my “hidden talent”). We talked about some of the reasons businesses struggle to create content, why consistency in content creation matters, what content scoring is and when it should happen in…


  • Episode #13: The Evolution of Content & Creator Economy: My Interview with Pepper Content

    Episode #13: The Evolution of Content & Creator Economy: My Interview with Pepper Content

    Listen in to my interview with Pepper Content host, Aditi Ramnath, as part of the Global Content Marketing Leaders 2023 report. In this episode, we talk about the evolution of content marketing, some of the best ways to set up the content process for a brand, and how the global creator economy has changed. New book…


  • Episode #12: Top 5 ChatGPT Prompts for New Business Owners

    Episode #12: Top 5 ChatGPT Prompts for New Business Owners

    If you are still trying to figure out how to use ChatGPT in your business, this episode is for you. A companion tool for any business that is trying to create content in a world that already seems overloaded with massive amounts of content every single day. There are several ways to use the tool…


  • Episode #11: What Is a Content Marketing Agency?

    Episode #11: What Is a Content Marketing Agency?

    Did you know that 55% of business owners are starting to create way more content and post more consistently on their various channels and platforms now than in the last decade? It is true. But content takes time and resources. That is where a content marketing agency comes into play. In This Episode: Connect with the…


  • Episode #10: ChatGPT: What You Should Know and How You Should Be Using It

    Episode #10: ChatGPT: What You Should Know and How You Should Be Using It

    ChatGPT. We’ve all by now heard of it as the new kid on the block. But what does it really mean for small business owners? How can it be effectively used in your business? Will you now be able to create more and better content because of it? Let’s dive into these questions and other…


  • Episode #9: How to Balance Creativity with Results

    Episode #9: How to Balance Creativity with Results

    Balancing creativity with results and revenue is no easy task. How do I know? Because I have struggled with this for so many of my professional years. As a connoisseur of ideas, there are too many things I can be working on at any given time. But does all lead to results or is it…


  • Episode #8: Why I Am Considering Getting the Instagram Blue Check

    Episode #8: Why I Am Considering Getting the Instagram Blue Check

    Here are some reasons I am considering getting the Instagram blue check and why you probably should think about it too. Plus, who will be impacted by content engagement decreases if you decide the blue check is not for you? In This Episode: – Two reasons you should not bother with getting the blue check…


  • Episode #7: My Conversation with Sharron W. on “This Realm of Existence” Podcast

    Episode #7: My Conversation with Sharron W. on “This Realm of Existence” Podcast

    Hosting a podcast is fun, but being a guest on someone else’s podcast is even more fun. In this episode, I am sharing my conversation with Sharron W. on her podcast “This Realm of Existence,” which can be listened to on Apple Podcasts or Spotify. I met Sharron at Invest Fest 2022, which really shows…


  • Episode #6: What Niching Down Does For Your Business – 5 Reasons to Consider

    Episode #6: What Niching Down Does For Your Business – 5 Reasons to Consider

    If you’re having a heart attack, you’d want to see a cardiologist rather than a brain surgeon — am I right? Specializing in business, or ‘niching down,’ isn’t for every business, necessarily. Still, there are many benefits to understanding who your ideal customer is and ensuring you are on a consistent path to reach them. Your business niche refers to your particular place in the market and…


  • Episode #5: 7 Ways to Differentiate Yourself and Your Business

    Episode #5: 7 Ways to Differentiate Yourself and Your Business

    Building a business is no easy task. Differentiating yourself from the competition can be even more challenging, especially in an ever-evolving marketplace. By implementing my seven ways that you can differentiate yourself and your business from the competition, you can overcome these challenges – starting today.  Setting yourself apart starts with providing exceptional customer service, and ends with valuing simplicity. Does your product or service make sense, and is…


  • Episode #4: 7 Digital Marketing Concepts that Will Matter the Most for the Next 12 Months

    Episode #4: 7 Digital Marketing Concepts that Will Matter the Most for the Next 12 Months

    The world of digital marketing is constantly evolving. In this episode I offer 7 concepts that business owners can capitalize on this year when it comes to developing their marketing strategy.  If content is king, then short form video content is the queen. Quality content (rather than quantity) is crucial, as are collaboration opportunities, podcasting,…


  • Episode #3: How to Build a Marketing Strategy Amid Fears of a Recession

    Episode #3: How to Build a Marketing Strategy Amid Fears of a Recession

    Are you ready to build a winning marketing strategy — even if it’s in the middle of a recession (or just fears around an impending recession)? While it may feel like a recession, what with a dozen eggs costing upwards of $8 now, that’s just inflation — and a recession may (or may not) be…


  • Episode #2: Email is Not Dead. Here’s 3 Reasons Why

    Episode #2: Email is Not Dead. Here’s 3 Reasons Why

    Is email marketing still alive? Yes it is. Why you should be using it in your business is something I discuss on today’s episode of Hashtags and Habits. The best marketers know that email marketing still works and I have the statistics and data from McKinsey and Co. to prove it. I’m your host, Danni…


  • Episode #1: 7 Questions to Ask to Craft an Effective Marketing Strategy

    Episode #1: 7 Questions to Ask to Craft an Effective Marketing Strategy

    Welcome to Hashtags and Habits, a weekly podcast designed to make digital marketing simple for small to mid-sized businesses. I’m Danni White, your host, and today I’m talking about how to craft a marketing strategy that matters for your business and for your customers in 2023 and beyond. Are you targeting the right customers? What…


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